Masterclasses for professionals, business start-ups & established businesses
February 14th, 2012We are pleased to confirm that we are one of the range of specialists offering advice and training through WorkBiz Academy. WorkBiz Academy, operating from Chester, but working across the North West, is the culmination of the expertise and years of experience of founder Karen Gould and her team of mentors, specialists, and trainers….
Free Social Media/Web surgery for ThisLadyLoves advertisers
January 30th, 2012Last week we launched our special offer for advertisers with ThisLadyLoves.com. Every month you will get the opportunity to book a free Social Media/Web Surgery with us, when you attend the ThisLadyLoves networking coffee morning, at The Ring O’ Bells, in Christleton. The first session was a great success and I was able to [...]
Is your brand effective? Some points to consider…
January 17th, 2012The meaning of a brand, over recent years has shifted, and has come to mean the complete experience that people, whether they are customers, suppliers, or staff get when they interact with your company. So it includes your logo,but also includes your products, your office, the way you and your staff speak to clients, in fact , probably hundreds of nuances either consciously decided upon by you, the business owner, or unconsciously created as the business has developed. So despite the fact you are no doubt hugely busy I’m reminding you to keep an eye on the detail. Here’s how…
Review and improve your website for 2012
January 11th, 2012Traditionally January is when we spend time looking back to the past and forward to the future, so now is the time to do this with your business website. It won’t take hours on end, but could prove really valuable in moving your business forward in the new year….
Happy Christmas & New Year!
December 23rd, 2011It’s our last day before closing for the Christmas hols and we just wanted to take a moment to say thanks to each and all of you for a fantastic 2011….
How to make your business “mobile-friendly” for customers, things to consider…
November 15th, 2011How to make your small business mobile friendly is a continuation of the mobile future post I wrote last week. Our take on making your small business more ‘mobile friendly’ can be split into 2 main points; 1. Review and adapt your existing business and marketing practices with mobile in mind; 2. Take up greater opportunities for sales and marketing in a ‘mobile world’. This is far from exhaustive but here are just a few things to consider for each of these points, to get you going…
A mobile future – what does it mean for small businesses?
November 8th, 2011There’s a buzz about the mobile revolution at the moment, statistics flying around about take up of smart phones vs desktop computers. In some cases a sense of panic that everything is going to change and if you’re not ready you’ll be left behind. But what does the mobile revoultion/evolution or whatever you like to call it, mean for small businesses and what do you need to do to ensure you’re not left behind?
Are you using social media effectively? Ways to measure its impact on your business.
October 31st, 2011More and more businesses are now using the power of social media to help their business. But what is success on social media? Many businesses focus on counting the number of followers/fans/connections on the relevant media whether that’s Twitter, Facebook, Linkedin or any other of the many many platforms out there. But I want to encourage you to look beyond this simple figure as there is a lot more to be gained
Fast Track to Success Programme
October 10th, 2011The Fast Track to Success Programme, is run by Karen Gould of CCO Work CIC and I have been invited to talk today. We’ve been discussing the benefits of blogging/ website design for both finding work and starting a business.
Web page bounce rate – what is it? What does it mean to you?
September 26th, 2011Bounce rate is the rate at which visitors to a page of your site leave before visiting any other pages. It’s usually expressed as a percentage. You can view this information if you have some kind of analytics tool on your site, our clients get to see this through the Google Analytics tool they’re all [...]
The tricky question of SEO – exactly what is Search Engine Optimisation?…
September 12th, 2011Search Engine Optimisation or SEO seems to be one of those areas web designers bang on about, business owners feel they should know about, and the main focus is on page 1 of Google search engine results.
Well here I hope to clear up what it is without banging on too much, or getting too dry and technical.
Things to tweet about…what to share on social media sites
September 5th, 2011If you have head me talk about social media, then you’ll have probably heard me say this before, and I’ll say it again; that using social media for business is about building relationships, not just broadcasting sales messages. Part of building a positive relationship with a follower, fan or connection is to share useful or interesting information and to share your knowledge of your subject, to establish yourself as an authority in your field. Achieve this and not only will they keep in touch, but you’re more likely to be referred, recommended, shared and re-tweeted.
So here is a list of things you can tweet about or share on other social media sites…