SEO – Why you shouldn’t have to be scared of Pandas or Penguins
June 19th, 2013When Google makes changes and improvements to its ranking algorithm (the set of rules that determines how something is ranked in the results) , there’s a flurry of panic that runs through the web design and search engine optimisation world. There are countless blogs that tell you, as a website owner, why you should be [...]
5 reasons to use an email marketing management system
June 11th, 2013Email marketing can be a really effective way to keep your customers interested and informed and keep potential customers in the loop. Though you undoubtedly use your email account everyday, it’s not the best place to send bulk email shots. It’s much better for you to use a professional email marketing system, and despite their [...]
Technical requirements for a useful logo
June 6th, 2013Aside from an effective design there are a number of technical requirements a logo should have to be of most use to a business. Ensure yours meets the following spec… It should scale You should have a scalable version of your logo so that you can use it in large and small scale without [...]
The website scroll bar & why it’s your friend
March 22nd, 2013Having watched many people navigate a website it appears most people scroll down a web page to read and view content, completely unconsciously. It’s more of a conscious action on a mobile device as we tend to scroll more. When we do this, a scroll bar comes into view on the browser to enable those not on a touch [...]
Archiving your brand for the future
March 13th, 2013Though any good branding should last you years into the future, it’s likely over decades your brand will evolve. The way you communicate, your chosen target market, or what you offer is likely to develop and change, and your branding, marketing and communications can and should evolve to effectively reflect this. But don’t let the old disappear [...]
Creative innovation; we can all play our part
March 1st, 2013We recently produced a video and website for Chester-based CADScan who have innovated a low cost and easy to use 3D scanner. Through this they introduced us to Kickstarter, a funding platform for creative projects, where they have since launched a campaign to get backing. We could see immediately that CADScan 3D offered something genuinely different [...]
Do you have a brand or just a business?
February 6th, 2013Often small businesses don’t consider themselves to have a brand, they just have a business. A brand sounds too grand, too ‘big’. But from a design perspective every business has a brand, whether it’s intentional or not. Regardless of size or structure your business has ‘touch-points’ where people outside and inside of your business; clients, [...]
Why web design trends 2013 could be bad for your business
January 22nd, 2013At the beginning of the year design trends for the coming twelve months are everywhere. But what good do trends do for your business? Trends are not cultural, technical or aesthetic shifts, so I’m not talking about innovations that lead to new ways of designing. What I’m referring to here is fashions for look, feel, layout [...]
Finding & using images on your blog & website
January 15th, 2013Using images on your blog can help to communicate your message, provide visual interest, and make your blog more readable. However finding effective images, that you have permission to use can be tricky especially when it’s hard enough to find the time to blog in the first place. So here are our tips and advice [...]
Ranking number 1, quality vs the Mr Blobby approach – SEO
December 21st, 2012Every year the same battle commences for UK Christmas number 1, and its a great metaphor for search engine optimisation and your website. There’s always the novelty track that fights hard against the genuine quality, think bob the builder, Mr Blobby or some of the more unfortunate X Factor winners. To most people’s dismay [...]
Getting it right first time – your website
November 28th, 2012Investing correctly in a website that is scalable, and on message is the most cost effective way to get your business online. Many new businesses understandably focus on getting a basic online presence during their start-up phase, but end up paying for a second full website that actually meets their needs further down the line. Having worked [...]
5 not-so-techie check points of a web developers skills – insider tips
November 9th, 2012How do you go about choosing a web designer if you have no technical knowledge of the subject? Though not exhaustive or offering you any guarantees, here are a few pointers or questions you can ask… 1. Firstly check their portfolio of work to see how much they’ve done and how complex it seems [...]